Target Audience

After analysing our questionnaire I got a good idea about our target audience and was able to write up the demographics and theories for it.
The target audience for our opening sequence would be:

• The 'audience demographic' is mainly 15- 24 year old female, who are white British and single. This is because females usually enjoy psycho horrors rather than gory scene as its more about enigmas and questionings to their brain. This allows them to enjoy it with their friends and will not need the comfort of another individual. Also the age group will usually try and connect to the main character to try and work out why she is doing the things she's doing , so ophiellia in the film is 16 so the age group will be able to connect with her. Additionally as the majority of the characters in the film are white British the audience will usually look for a connection in ethnicity. 
• Horror seekers looking are for an escape from daily life as Suggested from 'Blumer & Katz uses and gratification theory'. Watching a horror film like ours will allow the audience to feel involved in working out theories to why and who the killer is. This will allow them to think outside their own minds and forget things going on around them. 
• According to 'Young and Rubicam's Audience type theory' the audience will fall into either the Resigned or the Explorer as they try to challenge and get thrill from horror genre to find new narrative enigma within. Our film will confuse and create narrative enigma making the audience involved and feel connect to the characters challenging their thoughts. Also the slightly gory scene will give the audience the thrill factor they look for in horrors. 
• 'Socio-economic Group' of our target audience would be C1, C2 and E. This is because the characters that feature in our sequence fall into these categories so the audience will be able to relate to the characters and connect to their experiences.