Audience Research

(Group Task)

Focus Group Questionnaire 
To be able to attract the target audience we needed a clear vision in what to induce in our film and how to do it. We used the survey monkey website which allowed us to gather results online which made it quicker and easier for us to collect and read responses.

https://www.surveymonkey.co.uk/r/7D9WR93

Focus Group Questionnaire (coursework)

'Two-Faced' Georgina, Isla, Devyani 

1. What is your gender?

Female

Male

2. What is your age?

12 to 16

17-21

22-26

27+

3. How often do you watch horror films?

everyday

every week

every two weeks

once a month

Never

Other (please specify)

4. What do you like about horror films? 

5. Who do you like watching horrors with?

Alone

Parents

Friends

Siblings

Partners

6. What is scarier? 

Imagination (within your mind)

Sight (what you see)

7. What type of sounds do you expect to
 hear in a horror? 

8. What do you expect to get from horrors?

Comedy

Mystery

Supernatural

Jumps and Scares

Other (please specify)

9. (Blumler & Katz: Uses and Gratifications Theory)
What do horror films offer you the opportunity to do?

Escape

Be entertained

Interact with other

Be educated

Form a sense of own identity

10. (Young and Rubicam's Audience Type Theory)
What type of person are you?

Explorer (like a challenge and want to seem different)

Aspire ( Worry what others think of you, want status?)

Succeeder (Likes being in control)

Reformer (want new information)

Mainstream (being a part of a group/ liked security)

Struggler (Yolo!/ seek escape)

Resigned (aim to survive, respect other and values)

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To be able to get a good representative number of people to respond to our survey we advertised it online through social network sites like Twitter and  Facebook. This enables us to get a range of peoples responses and collect the results we need.