Preliminary Filming Task

We came up with the idea of a job interview as its simplistic and can be easy to use the 180 degree rule. We used a variety of shots such as panning, close ups, and  long shots. This helped us become more aware of the different shots use the editing programme 'Final Cut Express'. We are now more familiar with it making it easier when going to edit our opening sequence.

Crew: 

Camera        Georgina & Isla

Editor           Devyani, Georgina & Isla

   

Cast:

Interviewer     Devyani 

Applicant       Ela Reed

Props

Settings

A dark alley way will be used when shooting the dead body, the one spotlight creates an eerie atmosphere which engages the audience through narrative enigmas. It also makes it easier for us to film the walking scene as the camera will catch the fade and disappearance.

The kitchen will be featured during the montage shots of the family gathering around the cake and singing happy birthday. Taking pictures at different angles has allowed me to figure out what type of shots and camera positioning we could use in our final piece.

We will be using Isla house to film our opening sequence in, the shots will include the door and outside of the house as its a average house normal people live in . This shows the norms of ophiellias life at home. 

Camera editing Practice

In today's lesson we got the chance to use the cameras. This allowed us to experiment with different shots and angles we can use in our final piece. Once gathering footage we used final cut express to upload and edit our footage into a short, brief clip. 

In this clip we used different;
1) Camera shots and angles, for example:
- Panning 
-Long Shot
-Canted Angle
-Birds-eye view

- Zoom

- Tilt 

- Low Shot
  2)Editing techniques:
- Fade
- Slow Motion
- Swipe
- Iris circle
- Cross swipe

3) Audio techniques:
- Fade 

Here is our final clip:

Target Audience

After analysing our questionnaire I got a good idea about our target audience and was able to write up the demographics and theories for it.
The target audience for our opening sequence would be:

• The 'audience demographic' is mainly 15- 24 year old female, who are white British and single. This is because females usually enjoy psycho horrors rather than gory scene as its more about enigmas and questionings to their brain. This allows them to enjoy it with their friends and will not need the comfort of another individual. Also the age group will usually try and connect to the main character to try and work out why she is doing the things she's doing , so ophiellia in the film is 16 so the age group will be able to connect with her. Additionally as the majority of the characters in the film are white British the audience will usually look for a connection in ethnicity. 
• Horror seekers looking are for an escape from daily life as Suggested from 'Blumer & Katz uses and gratification theory'. Watching a horror film like ours will allow the audience to feel involved in working out theories to why and who the killer is. This will allow them to think outside their own minds and forget things going on around them. 
• According to 'Young and Rubicam's Audience type theory' the audience will fall into either the Resigned or the Explorer as they try to challenge and get thrill from horror genre to find new narrative enigma within. Our film will confuse and create narrative enigma making the audience involved and feel connect to the characters challenging their thoughts. Also the slightly gory scene will give the audience the thrill factor they look for in horrors. 
• 'Socio-economic Group' of our target audience would be C1, C2 and E. This is because the characters that feature in our sequence fall into these categories so the audience will be able to relate to the characters and connect to their experiences. 

Audience Research Analysis

Audience Research Analysis

Audience Research

(Group Task)

Focus Group Questionnaire 
To be able to attract the target audience we needed a clear vision in what to induce in our film and how to do it. We used the survey monkey website which allowed us to gather results online which made it quicker and easier for us to collect and read responses.

https://www.surveymonkey.co.uk/r/7D9WR93

Focus Group Questionnaire (coursework)

'Two-Faced' Georgina, Isla, Devyani 

1. What is your gender?

Female

Male

2. What is your age?

12 to 16

17-21

22-26

27+

3. How often do you watch horror films?

everyday

every week

every two weeks

once a month

Never

Other (please specify)

4. What do you like about horror films? 

5. Who do you like watching horrors with?

Alone

Parents

Friends

Siblings

Partners

6. What is scarier? 

Imagination (within your mind)

Sight (what you see)

7. What type of sounds do you expect to
 hear in a horror? 

8. What do you expect to get from horrors?

Comedy

Mystery

Supernatural

Jumps and Scares

Other (please specify)

9. (Blumler & Katz: Uses and Gratifications Theory)
What do horror films offer you the opportunity to do?

Escape

Be entertained

Interact with other

Be educated

Form a sense of own identity

10. (Young and Rubicam's Audience Type Theory)
What type of person are you?

Explorer (like a challenge and want to seem different)

Aspire ( Worry what others think of you, want status?)

Succeeder (Likes being in control)

Reformer (want new information)

Mainstream (being a part of a group/ liked security)

Struggler (Yolo!/ seek escape)

Resigned (aim to survive, respect other and values)

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To be able to get a good representative number of people to respond to our survey we advertised it online through social network sites like Twitter and  Facebook. This enables us to get a range of peoples responses and collect the results we need.